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Many see email marketing replacing direct mail. Direct mail can be expensive and results questionable if not optimized. On the other hand, using web technologies and platforms in combining with direct mail can importantly lower the customer acquisition cost and increase the response rate dramatically.

When you are developing your next Marketing Plan, be sure to try this deadly combination of Direct Mail and the Web Social Networks. It will really change the revenue structure of your current Business Plan.

Put a Web Sales Landing Page on the Direct Mail Piece

Offer a free product or service and provide a web sales landing page to redeem the free offer right on the direct mail piece. You can also offer a discount as the incentive to visit the web page. It is important to give each direct mail piece its own distinct code that the direct mail responder has to enter on the web sales landing page. This will provide you an excellent way to not just track our marketing campaign results but also stay in contact with each of the respondents.

Use an Incentive with Your Social Networking

Now here is how to take it up a notch. Put a Social Networking element in the web sales page by offering an incentive for the respondent to spread the good news through their Twitter, Facebook, My Space and other social networks. Maybe a double discount or two items for free will be a big enough incentive. Make sure to make it easy for the respondent to spread the viral social offer by putting automatic links to all the social networks.

Use Codes to Track

Be sure to offer the social network recipients similar offers of free stuff or discounts so they continue to spread the great marketing offer to their friends and associates. Be sure to keep the code in place so you can track how deep one respondent can send your marketing message virally on the social networks. Also always ask for a name and email so all the respondents and their friends can ne re-marketed to in the future and sent a newsletter, etc.

Exponential Growth

What is the potential here? It is exponential. Say you send 1,000 direct mail pieces. You can leverage that to upwards of 3 times the people through social networking. That is 3,000 people for 1,000 mailers! You will also see your response rate go from the typical direct mail range of .5% – 2%, to pushing 20% – 30%. Wow! And your marketing cost is still pretty much the same provided you can handle the web marketing side in-house. That doesn’t count all the email addresses you have mined for future marketing, which in this scenario could amount to 500 – 600 email addresses!

Here’s an Idea…

If you market to consumers. Target prospect rich neighborhoods by putting the same offer as a Stick Um on a pizza delivery box. This way you get around the clutter of the mail and all the junk mail competition and go straight on the refrigerator of your target market. Throw in the social web viral marketing platform, and you have a killer, cost effective marketing campaign.

Think about all the possibilities! You can really improve the reach, effectiveness and profitability of your Direct Mail offline strategy when combining it with a good Online Marketing Strategy using the Web Social Networks.

About The Writer

Frank Goley works for small and medium size companies in the capacity as an experienced business consultant, business turnaround consultant, business plan expert, business plan writer, business coach, small business consultant, business planner, marketing consultant, online marketing consultant, seo consultant, and business plan consultant for ABC Business Consulting. Frank is considered an expert in writing, developing and implementing business plans, business turnaround plans, funding business plans, marketing plans, strategic plans and web marketing plans. Frank offers comprehensive business consulting, business coaching, business turnaround consulting, along with web seo, web development and web marketing consulting, to small and medium size companies. Frank is the author of a business plan book, The Comprehensive Business Plan Workbook – A Step by Step Guide to Effective Business Planning, and he has over 50 published articles and e-books on business success strategies. He also writes the Business Success Strategies Blog and publishes the Business Success Newsletter.

Some are not aware know that one can manage and check their finances directly online.   It’s part of an effort by the computing technology industry to implement a fairly new form of computing in which you don’t have to have any application software on your system.

Several years ago Sun Micro Systems introduced this idea and it is called thin client computing. In thin client computing, your personal computer acts more like a terminal instead of a computer. This way interacts with a program that is running on a web server rather than on your machine. With thin client computing, you can use any program service on the internet and not have to buy expensive software.

With Ease Over See Online Finances

Online personal finances services follow the thin client paradigm. You receive dat and graphics and your browser serves a s graphic interface. The information bits is sent and received to and from web servers, the host where the program that’s managing your session resides and runs. All computation is done on the server side. Your computer just displays and receives input. Of course, this means that your private information is also stored on the server rather than on your machine. For services offering management of personal finances on the web, this can be a dubious proposition. It’s important that you safeguard your identity and download tax documents for later use .

The current premiere example of an online personal finances service is Quicken Online. It uses categories to group your online transactions which you setup. For convenience, one can add more or deleted categories. You can add, delete and edit transactions, which will be either of the expense or the income kind. You can then view charts for a quick view of your income and expense performance. This is a fee based system that costs you only a few dollars each month.

Another example is Mint.com and is offering an online personal finances service that allows you to track your expenses and income. This is a free service.  When you join, you are asked to give a user name and a password that you will use to access your accounts. You setup for the capture of your online transactions and these are stored for you on the servers. For convenience sake, each transaction has a category, and Mint.com uses these categories to offer you deals – they’ve got to make money too. For instance, if you have a transaction under the telephone category, Mint.com suggests some deals for phone services. These deals are supposed to help you save money. One can even purchase bank checks online at big savings over what a bank would charge; about 50%. For some, this may be irritating, but setting aside the irritation factor may be outweighed easily for a free service like this, can’t you?

There are a great deal of other online services for personal finances have surfaced since thin client computing became a feasible concept. Some of them even allow you to pay bills. Your personal data is captured, so be aware what safeguards are in place to ward off any prying eyes. It’s great freedom to have an online alternative.  Best of all, you don’t need to download any programs!

Whatever the service you require in is accessible online. You can even order checks on line over the internet and save about half the fee a bank would charge. The process to order checks online is quicker than driving to the local bank and ordering, plus there are more choices. 

Really feel drawn to Germany’s sylvan valleys and pristine alpine peaks? Does Beethoven’s music beckon you? Do you swoon above by Germany’s grandiose architecture and enchanting art and culture? Or do you just yearn for a taste with the country that brews the finest beer within the world.

Now, connecting with Germany, and producing calls to friends and family is fast and extremely low-cost. Amongst a population of an estimated 81,338,000 individuals, German may be the standard language of communication and has several slight variations in regional dialects. With education being compulsory till the age of 18, Germany has an astounding literacy rate of 99%.

Basic Steps to Contact Germany:

* Dial the international access code – 011.

* Dial Germany’s country code – 49.

* The ‘0’ in the start with the city code doesn’t have to be dialed.

* Dial the remaining digits.

Guten Tag (pronounced goo ten tahk) may be the phrase normally employed for greeting for ‘hello’ or ‘good day’ in general German parlance. Nonetheless, whenever you contact Germany, it is the norm for Germans to answer the telephone with their last names very first.

Above the years, rates to Germany has declined steadily. Provides between 2 cents per minute to 4 cents per minute to contact Germany are now really common among extended distance providers and cell phone card companies. What could be the catch? Again, have you heard of connection charges, monthly charges and maintenance costs? These can add up big time and can effortlessly double the prices as promised by these cell phone businesses. And 1 more point, although Germany’s phone system is one of the most advanced inside the world, be aware that you will find inexpensive extended range carriers that may actually make the connections frustrating to consumers.

No matter your cause for calling, private, business, or leisure phone to Germany. Find a long distance telecom service provider that provides a flexible prepaid calling plan that is hassle-free and demands no switching over phone organizations, cumbersome PIN dialing or paying unnecessary, hidden expenses generally associated with most cell phone cards. With these in mind, you needs to be able to phone Germany – and do not bother about how you call, once you contact or how a lot you talk

Situated in the centre of Europe, at the border of the Baltic Sea and the North Sea, Germany may seem very a range away, but a less expensive and dependable extended range calls must bridge the gap in a matter of seconds.

You can find more information about phone calls over internet, free conference number, and conference call Bridge