In particular, solid link popularity can literally make or break a site with the search engines. Try those strategies now and you can easily find yourself booted out of an engine. When looking through this list, you may find strategies that are subject to abuse. This is just like one way link building. Also, keep in mind that though it isn’t always stated explicitly, we’re always referring to “related” and “important” or “authoritative” sites as our targets.
You would generally offer to link back to them in exchange for this courtesy. Go to the major search engines. In return, you might state that a link back is appreciated but not required. This is also just like one way link building. Check the link popularity of your competitors, and find out who are linking to them.
Get your site listed with Yahoo; it is easier today than before with the Business Express option. Also, make sure to thoroughly annotate links on your Web site with targeted keyword phrases. Find as many themed directories to submit to as possible. You could each provide three links and put up a “my friends” page or “suggested sites” page.
If you are linked to by a spammy link farm, you get a penalty. By building up a “working rapport” with other local Webmasters or affiliates, there are lots of ways that you can mutually benefit by trading links with several similarly themed sites, which are non-competing. By providing them with an asset, you’re reaching them in a new way that goes beyond a simple link request. That way, everyone wins.
Offer yourself as an expert. Sometimes this can be similar to one way link building to many people. If you have good content on your site, people will want to link to you to provide their visitors useful information.